Today I was trawling the internet and I discovered Ralph Lauren may be plastering an apparently ‘plus sized’ model all over their season’s release. This isn’t some feminist revolution – it’s marketing. Once again the message that is being reinforced to women is that her most important attribute is her capacity to be desirable through her body.
Pitting women against women, this constant message of comparison between skinny and fat, plus size and normal size, healthy and fit, distracts us from engaging fully in a life free of the pressure of worrying about how desirable we are, and how our bodies look to everyone else.
And the ‘real woman’ campaign? My response? Read my arse: